A new perspective on the Podcast, talking to Ammar Sheikah who's family owns Joe's Beverage Warehouse in Joliet. We sat right in the aisle amongst the beer and talked about what it takes to pivot from your run of the mill neighborhood liquor store, to a Craft Beer Super Store fit for a Beer Geek. And their upcoming collaboration with MyGrain Brewing, Escape from Staeville. They truly do "Speak Craft Beer" there. We talked about their utilization of Social Media when hosting big time releases of CBS or Bourbon County, and Daily beer drops. Great guy and a great spot to buy really good local beer and some damn good Bourbon and all types of other booze as well! Go pay them a visit, they have it all.
Average Joe's Facebook Page - Go quick and Like it!
Cardinal Liquor Depot Social Media:
Twitter Page: @LiqDepotJoliet